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Optimizing for Users

Optimizing for Users User Experience, Usability, Accessibility, and Internationalization

To quote Google’s intro to SEO:

…you should base your optimization decisions first and foremost on what’s best for the visitors of your site.

Websites are for people.

The fundamentals design and visual communication—color, layout, typography—are as important as ever.

Clear, written content and a strong call-to-action might be even more important due to the short attention span of online consumers.

But the web has added new factors: load times; navigation; personalization; and the possibility of immediate fulfillment. We address those issues too to ensure that your website converts as many people as possible and grows your bottom line.


Accessible websites reach as many people as possible. With the aging population of developed countries the significance of it should not be overlooked. Accessibility is great for users but it also has significant seo benefits, especially with the growing emphasis on quality as an organic ranking factor.

Aside from being a best-practice, incorporating accessibility features is a legal requirement in some jurisdictions and if that applies to you (generally public institutions) we are happy to help you figure out what is necessary to comply.

Internationalization and Automatic Translations

Encorporating features which facilitate the use of your website by a global audience can have a significant impact on some businesses. And much like accessibility features even when it doesn’t directly impact your revenues you can still use it as a springboard for fantastic promotion and public relations.

Usability and Content

  • Do you have a strong call-to-action?
  • Is your site easy to navigate?
  • Is your unique value proposition clear and compelling?

These answers cannot be calculated by a computer; they depend on your market and myriad other factors—but they can be improved and more importantly they can be tested. A/B testing shows different versions of your content to different users so you can quickly and easily figure out what works and what doesn’t.