Local SEO Columbus, Ohio
We’ll raise your visibility in local searches.
Many, maybe a majority, of searches with ‘buying intent’ (generally for products or services) include location specific terms like the name of a city or state. Even for requests that can be fulfilled online people often search for a local vendor. Higher visibility in local searches can be one of the most effective, and cost-effective, forms of marketing. Instead of competing with the Amazons of the world for global traffic you (who you may not even be able to serve) can try for a bigger slice of a smaller, local pie. Creating, claiming, and optimizing local profiles and listings is something we recommend almost universally. Much of this is very straight-forward and for the curious and do-it-yourselfers we’ll spill the beans on some of the services we use that have the most impact on local search.
Google Maps Listings and Optimization:
- Google Places (in transition to Google+ Local)is the name of Google’s local business listings. We’ll make sure your listing is properly set-up to be as visible as possible for the most relevant and profitable related local searches.
- In 2012 Google introduced Google+ Local and introduced a social aspect to local business listings for now, this co-exists with Google Places but there is strong speculation that eventually they will be merged. Recent experience shows Google is giving significant preference to G+ Local in search results.
Yahoo! Local Business Directory and Bing Maps Markers:
- Bing and Yahoo! have joined forces in certain ventures and one with significant overlap is the business listings that show up in Yahoo! Local and on Bing Maps.