Search Engine Optimization Columbus, Ohio
Google on seo:
In their introductory guide to seo [PDF], Google, simply writes:
…you should base your optimization decisions first and foremost on what’s best for the visitors of your site.
With that in mind, we focus first on users and second on search engines—although there is significant overlap. For instance, site speed is important to a good user experience and search engines now use it as a ranking factor.
The crux of SEO is the content of your webpages. Content should be original, clear, proofread and use phrases that people search for. All the links in the world won’t help if your content isn’t relevant to people searching for it.
We offer optimization of:
- Content (keywords)
- Page Speed
- Navigation & Links
- Canonicalization (the preferred path to a page)
- Structured Data (Semantic Web)
- Website Structure
Links to your site largely determine rank in serps. Some easy links are OK early on but then what?
We’ll implement a strategy that will yield valuable links from relevant sites.
We achieve great results because we put our hearts into it! It used to be possible to manipulate search engines, but if users landing on your site don’t like it, then what is the point? Modern SEO is an art and a science; it encompasses market research (keywords), user experience, and a multitude (Google uses over 200 ranking factors) of other things.
If you want safe, lasting results, give us a shot.