A DIY guide to making the most of Google services through data sharing
This post expands on a short presentation entitled ‘Making the most of Google Services through data sharing’ I will be giving at the Web Analytics Wednesday Meetup in Columbus, Ohio on February 19, 2014.
The primary reasons I use Google services are low cost and staggering reach.
Most of the tools mentioned are free and the others can be setup—initially, at least—for less than $100 (their current evergreen AdWords introductory offer is ‘Spend $25 and get an additional $75 credit’).
In the presentation I touch on utilizing GTM, GA, GWT and AdWords but there are other tools that I regularly use in conjunction with those.
- Google Trends
- Google Consumer Surveys
- Google+ Local (aka Google Places)
- Google+ (‘profiles’ for people, ‘pages’ for businesses)
All of the tools above are free.
These are ordered by the order you will come across them if proceeding top to bottom, left to right (not by importance)
- Data Sharing
- Share with other Google products
- AdWords Linking
- Link to AdWords Account
- Link to Webmaster Tools
- Enhanced Link Attribution
- Session Settings
- Change default: Campaign Tracking 6 months => 24 months
- Organic Search Sources
- Add duckduckgo.com
- Default Page
- (set if applicable)
- Enable if applicable
- (On)Site Search
- Enable if applicable
- IMPORTANT:Configure Macro (and possibly Micro) Goals
- Content Grouping, Segments, Custom Alerts, Scheduled Emails, Shortcuts
- As appropriate
In the past, I have published compilations of links to custom report templates that I found useful so I would have them in a single location for easy reference.
Thankfully, that is no longer needed as Google now offers a gallery of custom reports that can be imported directly
Import From Gallery
- Occam’s Razor Awesomeness
- Creme of the crop from Avinash Kaushik
- New Google Analytics User Starter Bundle
- Grom the Google Analytics Team
- Justin Cutroni’s…everything
- View all by him and import whatever might be relevant
There’s a fair amount of overlap between these (and some like those analyzing the number of keywords in a query are antiquated now that the majority of search is encrypted) so I recommend importing them all and cherry picking the ones that you like the best.