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Google Analytics Custom Reports, Advanced Segments via Avinash Kaushik

I’m a huge fan of Avinash Kaushik’s digital marketing blog. He mostly writes about analytics and he explains very clearly how it is relevant to real world business.

One of the things I find most useful is that he often shares assets such as custom reports and advanced segments.

As a matter of fact, I find it so useful that I found myself repeatedly going back to the blog and hunting through his articles for those assets (and that is time consuming).

Sometimes they work, sometimes they don’t (I have only ever had one report in the comments feed work—no idea why) and I assume it is due to incompatible versions of the assets among different versions of Google Analytics.

This is my cheatsheet to analytics configuration assets that I have found there.

Custom Reports:

All 14 Custom Reports
While signed into GA click on this link:

Advanced Segments:

All 8 Advanced Segments
Just click right here:


WordPress Dashboard
Available here:

I want to give credit where credit is due but also tell anyone who finds this where they can find more details. I spent a few hours today trying to find every post that contained the links to these assets but I was unable. However, I did find most so here’s the detailed, individual list.

Custom Reports:
AK: Visitor Acquisition Efficiency Analysis
AK Content Efficiency Analysis Report v2
AK: Paid Search “Micro-Ecosystem” Report
AK: Content Efficiency Analysis Report
AK: Search Traffic (Excluding Not Set, Not Provided)
AK: PPC Keyword/Matched Query Report
AK: E2E Paid Search Report
AK:Content Efficiency & KW Drilldown Ecommerce Rpt
AK: Google httpS change Impact
AK: Key Word Performance Analysis
AK: All Search Performance
AK: All Traffic Sources e2e
AK: Complete Mobile Performance Report
AK: Landing Pages Analysis

Advanced Segments (by blog post):
AK: All Social Media Visits
My Social Media Visits
AK: Non-Flirts, Potential Lovers
AK: Visits w/ 3, 4, 5, 10, 20, 20+ Words in Search Query–QubsbZg
1-2 Word Searchers Traffic
3 or more words in a search query
Source post unknown:
AK: Visits via Search Queries w/ more than 4 words
AK: Visits via search queries w/ 4 words.

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