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WP.me Shortlinks via JetPack: Why I disabled them

JetPack options in WordPress admin for WP.me shortlinks

I use WordPress for my website (this website); I’m aware of it’s shortcomings but all in all quite happy with it.

On most sites I work on I install JetPack, but I only really use a few features.

I recently decided to try disabling the “wp.me shortlink” and I’m quite happy with the results.

Here’s the details:

Branding

Using wp.me shortlinks causes Publicize, which auto-posts to my social media channels, to post links that are non-branded gibberish in the URLs, as shown below.

tweet of auto posted wp.me shortlink

By disabling that feature, my links get posted with my actual domain.

auto posted tweet with link showing default permalink

Transparency

As a web professional, I know more about security exploits than the average bear. Auto-posting a wp.me link to Twitter means that the link that shows up is a redirect to a redirect to my site.

A URL shortened redirect to a URL shortened redirect…Sounds legit, right?

Analytics Traffic Attribution

Let me note, I haven’t looked into this but if I see t.co in my traffic reports than I know that people clicked a link on Twitter.

If t.com redirects to wp.me how is that traffic attributed?

My guess is that any traffic I get from auto posting to social media would be attributed to wp.me and that isn’t useful.

Sure, there’s an argument to be made that wp.me links would be auto-posted and t.co traffic would be that which was shared personally. That argument will be valid when and if I ever have time to share links to my own site without auto-posting them.

Non “Pretty Permalinks”

The main drawback to this approach is that the links auto post as links to the default WordPress which is a post ID in a query string.

All sites I work on use “pretty permalinks” as they are much more human and SEO friendly, and while I wish they’d post that way, the simple fact is that auto-posting non-pretty permalinks saves me a lot characters so I’m OK with it.

What do you think?

Do you prefer the wp.me shortlinks or the default WordPress query string permalinks?

2 thoughts on “WP.me Shortlinks via JetPack: Why I disabled them

  • How did you get Jetpack to use the non-pretty links? Once I deactivated WP.me shortlinks, it now publishes the long, pretty URL.

    • Hi Sam,
      I have no idea why it’s not using the pretty permalinks. I use a custom theme that I have developed with code from all over the place, not to mention about a dozen plugins. As soon as I turned off the wp.me shortlinks, it started posting the links in the format shown.

      Here’s a link to the Github repo with my custom theme github.com/adaminfinitum/grunterie perhaps you can find the code that enables it in there.

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