Auto #Hoffsome Photobombs Ain’t Awesome

I pity the fool at Google who picked David Hasselhoff over Mr. T.

I’m a big fan of Google, they usually put a lot of work and thought into everything they do. Their Betas are better than most company’s finished products.

But given enough time, any company makes a mistake.

Today, I’m sad to report an egregious—and potentially fatal—error in judgement by the people in charge of Google+, and more specifically the Google+ Auto-Awesome Photo Tools. You can preview the post announcing this foolishness on the Official Google blog.

Mr. T says "it's April, Fool"

I Pity The Fool

Who in their right mind thought that David Hasselhoff would be better as the first celebrity for honorary photobomb status than Mr. T?

If you ask me this is an unforgivable oversight.

This is a travesty!

It’s the beginning of the end; it’s all downhill from here.

Google Even Featured #Hoffsome on Their Homepage

Even a company as mighty as Google, that should have quality control practices in place, still chose to feature “Auto-Awesome Photobombing” by David Hasselhoff on its homepage. No mention of Mr. T at all.

How does such a mistake happen?

The Beginning of the End

Surely a gaffe this significant is fatal even to a company as mighty as the big G…as it should be, if you as me. Such a lapse of judgement is a #Hoffsome mistake. I don’t know about you, but I’d much prefer to have my pics photobombed by the greatness of Mr. T.

Sign the Petition

If you agree, sign the petition below (AKA comment) to voice your support for Mr. T.


Data-driven digital marketing on a shoestring budget

A DIY guide to making the most of Google services through data sharing

This post expands on a short presentation entitled ‘Making the most of Google Services through data sharing’ I will be giving at the Web Analytics Wednesday Meetup in Columbus, Ohio on February 19, 2014.

The primary reasons I use Google services are low cost and staggering reach.

Most of the tools mentioned are free and the others can be setup—initially, at least—for less than $100 (their current evergreen AdWords introductory offer is ‘Spend $25 and get an additional $75 credit’).

In the presentation I touch on utilizing GTM, GA, GWT and AdWords but there are other tools that I regularly use in conjunction with those.

Those include:

  • Google Trends
  • Google Consumer Surveys
  • Google+ Local (aka Google Places)
  • Google+ (‘profiles’ for people, ‘pages’ for businesses)

All of the tools above are free.


Analytics Checklist

These are ordered by the order you will come across them if proceeding top to bottom, left to right (not by importance)

Admin Settings

Google Analytics Admin Interface
  • Account

  • Data Sharing
    Share with other Google products
    AdWords Linking
    Link to AdWords Account
  • Property

  • Link to Webmaster Tools
    Yes
    Enhanced Link Attribution
    Enable
    Session Settings
    Change default: Campaign Tracking 6 months => 24 months
    Organic Search Sources
    Add duckduckgo.com
  • View

  • Timezone
    (set)
    Default Page
    (set if applicable)
    E-Commerce
    Enable if applicable
    (On)Site Search
    Enable if applicable
    Goals
    IMPORTANT:Configure Macro (and possibly Micro) Goals
    Content Grouping, Segments, Custom Alerts, Scheduled Emails, Shortcuts
    As appropriate

Reporting

GA Custom Report Import Gallery

In the past, I have published compilations of links to custom report templates that I found useful so I would have them in a single location for easy reference.

Thankfully, that is no longer needed as Google now offers a gallery of custom reports that can be imported directly

  • Import From Gallery

  • Occam’s Razor Awesomeness
    Creme of the crop from Avinash Kaushik
    New Google Analytics User Starter Bundle
    Grom the Google Analytics Team
    Justin Cutroni’s…everything
    View all by him and import whatever might be relevant

There’s a fair amount of overlap between these (and some like those analyzing the number of keywords in a query are antiquated now that the majority of search is encrypted) so I recommend importing them all and cherry picking the ones that you like the best.


References

Data Layer Specification Draft:

www.w3.org/2013/12/ceddl-201312.pdf

Track Keyword Ranking as an event

cutroni.com/blog/2013/01/14/a-new-method-to-track-keyword-ranking-using-google-analytics/

Rename the Global Object
Renaming the Global Tracker in GTM

developers.google.com/analytics/devguides/collection/analyticsjs/advanced

Prevent data loss with remarketing tag

www.blastam.com/blog/index.php/2013/04/google-analytics-remarketing-tag-concerns-solved/

CRM integration
Universal

groups.google.com/forum/#!topic/google-analytics-data-export-api/l7-b5FoyW5Q

Async

cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/