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FCC’s Website Crashed by John Oliver’s Net Neutrality Plea

I was watching Last Week Tonight this evening and I took John Oliver’s plea to heart to go to the FCC website.

He even set up a vanity domain that redirects to the appropriate page:

When I went there just after his show (at 11:36pm EST on May 7, 2017), I saw the screenshot below.

error page following the overload of traffic after John Oliver reported on net nuetrality

I tested it on my cell phone and got another non-working page (just blank white, no error message).

Google Doodle for Kandinsky, Why Not?

On the surface, it seems the Independent is questioning today’s Google Doodle celebrating Wassily Kandinsky.
news headline questioning why a google doodle celebrated wassily kandinsky

Kandinsky is Awesome!

Working in search, I’m adept at ignoring clickbait; I couldn’t ignore this.

He is one of my favorite artists. There is no reason to question his being honored with a Google Doodle, he is one of the most talented and notable artists I know of.

The Independent’s Clickbait Title

Upon reading the article, it seems they are not questioning his Google Doodle. The article itself (which I am not linking to due to not wanting to support such tactics) never even mentions anything which seems to indicate it should be questioned and is a tepid and impotent summary. The article is so weak, I wonder if it is programmatically generated.

What’s So Great About Kandinsky?

I’m glad you asked. Allow me to share some of my favorites: (the first painting is the work featured in the Google Doodle)

Wassily Kandinsky painting Composition VIII which is geometric and colorful
Wasilly Kandinsky painting featuring a black background with liighter colored circles scattered about the canvas

Wassily Kandinsky Painting

Yeah, that’s what so great about Wassily Kandinsky.

Looking Into Time On-Site via Analytics

While this post is about an analytics method that occurred to me intuitively (nearly a year ago) the writing and posting is related to Avinash Kaushik’s post about focusing on profitability.

I have no formal training in analytics. I got started because I had built a site and I was figuring out how to market it and I learned that I could set up a Google Analytics account for free; so I did.

One of my first clients was a friend in need of help. The vast majority of their marketing budget was dedicated to AdWords, and (in the off-season) a payment to the company managing the campaign had bounced.

They asked me to look into the account. I did, only to realize it was being completely mismanaged; I quickly started working on it.

Before long, I realized that they had serious bounce rate problems, which I suspect stemmed from page load time (site/page speed) problems. What do I mean by that?

After I had fixed other issues, their AdWords campaigns averaged a 90%-ish bounce rate (with a site average of over 85% bounce rate).

One day, I decided to take all their ‘conversions’ (only AdWords) and add together their cumulative ‘time on site.’ I then took all visitors and multiplied their average time on site. I then subtracted the cumulative time on site of their conversions from the cumulative time on site of all visitors and divided by the number of non-converted visitors (conversions were miniscule—in my eyes—Avinash says that 2% is the industry average and they were probably in line with that).

What I learned was that for the vast majority of visitors (likely, the ones who weren’t absolutely certain that this service was right for them), the time it took pages to load was longer than the average time on site.


I advised my clients/friends of this promptly. They opted not to do anything about it (website controlled by corporate), but it was eye-opening.

I didn’t know of anyway to do this automatically (perhaps a segment or custom report would do so), so I just did it with a calculator and a sheet of scrap paper. And it gave me supremely useful information—just by using a bit of common sense and simple math.


Almost Done

Updated October 2014

It’s hard to believe that I originally wrote this post almost 2 years ago (see below) announcing that this website was almost done.

How wrong I was.

Since I have realized that websites are never done—not good ones at least. The fact is, better ways to do things are found, visual design patterns grow stale, vulnerabilites are exposed and antiquated browsers fall into disuse. The web is ever changing.

From a marketing and analytics perspective, so is my business model, my interests and what there is demand for. As I learn more and experience more my website changes accordingly.

Front-end frameworks that this site has used

In the time since I first published this page (preserved for posterity below) I think I have had 3 different front-end frameworks applied.

  1. Twitter Bootstrap v2.3.2 (as of the writing of the original post)
  2. Gumby Framework
  3. Foundation 5 (current)

WordPress themes this site has used

  1. Roots
  2. Infinitum
  3. FoundationPress
  4. Customized Grunterie (current)

Software and services I have used extensively:

In the coming months, this site will transition from my primary business website to my blog.

I have decided that adam infinitum is too personal to be a good name for a growing business that includes more people than just myself (I did see benefits from having a business name that appeared at the top of an alphabetized list though) so in December 2014 I will be launching a new site and using a new ‘business identity.’

That will be Abacus Advertising & Analytics Agency, or just Abacus for short.

Neither of these sites will likey ever be finished but I’ll try to make sure any experiments that might break things are limited to this website :)

Published Jan. 24 2013

It’s been a long but informative process but the new Adam Infinitum website but on the Roots theme which combines HTML5 Boilerplate and Twitter Bootstrap is almost done. Now to test out this post and debug why my WordPress SEO plugin by Yoast is no longer working.